My expertise lies in crafting experiences that seamlessly integrate functionality and aesthetics, elevating user satisfaction and driving impactful business outcomes.
I am currently owning the UX design decisions across critical-infrastructure products, defining usability standards and interaction patterns adopted organization-wide. My key role is to transform complex user journeys into WCAG-compliant interfaces, focusing on accessibility and usability of applications intended for nationwide public use.
Sole designer owning the full UX lifecycle for a social music web app used by nearly 40 million users. I was responsible for defining the design path for both the main and lite app versions, optimizing components and assets for low-end devices using responsive layouts and WCAG-compliant accessible design.
I led the end-to-end user experience design process of 12 fintech products. I defined success metrics for each project and iterated based on user testing feedback and post-launch performance, improving usability and user satisfaction.
Bachelor of Engineering - Telecommunications Networks and Software
Google UX Design Professional Certificate - Course offered by Google Career Certificates
British Council - IELTS C1 (Proficient user) English certificate
My journey began with an extensive UX course offered by Google, which tought me the basics for crafting seamless user experiences. With this newfound knowledge, I took the bold step of launching my own business entity, dedicated to assisting companies in enhancing their software interface. My passion for mathematics has allowed me to foster a strong foundation in analytical thinking, enabling me to approach problems from a systematic perspective.
In every project I undertake, my focus lies on the end user. Empathy plays the main role in my design process, as I constantly seek to understand consumer's needs, challenges, and desires. By putting myself in the shoes of the user, I uncover their pain points and transform them into opportunities for improvement.
My process begins with thorough research and discovery to understand the target audience and their pain points. I then move to ideation and wireframing, where I sketch concepts and develop interactive prototypes to help me visualize user flows. After refining these through various feedback, I focus on visual design, crafting an engagign, user-friendly interface.
Having been involved in programming and web technologies from a young age, I have developed not only a keen eye for detail, but also a solid understanding of the technical aspects, requirements or constraints of software development. This knowledge allows me to communicate effectively with the development team, ensuring that my final mockups will also be technically feasible, while solving our users' pain-points and achievening the business goals. Post-launch, I am always looking to assess user feedback and data to identify improvements, to make sure the product continues to meet evolving user needs.